LG Haute Couture

The brand

The brand was born with an author's name in 2013, after having been on the market under a fancy name. This change brought a new concept in design and characteristic of the Loli Gimenez Brand. Haute couture became the central axis, embroidery, details made by hand and in a traditional way. Loli Gimenez has a highly feminine, sophisticated, classic spirit with an avant-garde touch, the objective as a brand is to work with handcrafted details from the Paraguayan hand, as the star of exclusive handmade details. Thread embroidery with hoops, richeliu embroidery, ñanduti fabric, Ju lace, macramé, with completion of rhinestone embroidery, all these processes made entirely by hand, Loli Gimenez aims to bring the Paraguayan culture with handcrafted embroidery from the Country, avant-garde touches, bring to the contemporary world the classics of before, to merge the old with the modern.

Biography Loli Gimenez

Gloria Gimenez born in Asunción Paraguay, better known as Loli since she was little, between woven and embroidered pins since her youth, began at age 12, when she began to design and make her own garments, she began to work with her mother's seamstresses, taste Innate by design, fabrics and embroidery started there, since then nothing has changed. Loli began designing casual garments for sale when she finished school as a hobby, but in a short time she was gaining space in the market, selling first through social networks and then in a multi-brand store of new designers in Asunción. The brand grew rapidly, then opened doors to haute couture, where it found its place in fashion. Fond of and passionate about dressing, handmade embroidery, managing to elevate the female soul with confidence, magic and charm when wearing a garment of hers, bringing the work of Paraguayan hands to the world, telling stories behind her embroidery, are her greatest passions.

The brand

Biography Loli Gimenez

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